The world map of style has a new addition in the sparkling lights of Singapore. For more than a decade, the Singapore Fashion Festival has brought the world’s attention to the creations of Asia and propelled the city in fame similar to the likes of London, Paris and New York. The future of Asian fashion has never been brighter.
Started as an initiative of the Singapore Tourist Board, the Singapore Fashion Festival was a broad invitation to the myriad of shoppers visiting the city each year. First launched in 2001, it was given a brand new identity as the Asia Fashion Exchange, a vibrant celebration of clothe based design and trade in Asia. The four main event categories were conceptualized to attract a wide range of audiences and to give all visitors a sample of the best of Asian design.
Kicking off simultaneously, events and related festivities last for an entire week. The Asia Fashion Summit brings a serious note to the proceedings by gathering the fashion giants on the continent together to discuss strategies and technologies of the business of high end apparel and jewellery industry. As a premier conference for the industry, in 2012 more than 30 speakers enlightened the audience with the economics of style. Haute-couture comes into town with the Audi Fashion Festival. This is the region’s best opportunity to watch international super models walk the ramps with labels from the global designers along with trendsetting Asian style.
Witness the discovery of the next generation of Asia’s design geniuses in the Audi Star Creation competition. Lovers of the art of fashion will find a wonderland in the Blueprint Emporium – a giant flea market of exclusive and limited edition designer goods. This is an occasion that every fashionista and shopaholic dreams of!
With the royalty of the world of style descending on the city during the festivities, it is wise to book you Singapore hotel well ahead. To rest between shopping sprees, catwalk shows, trade meetings or after parties, Raffles Hotel Singapore is an ideal location. The grandeur and glamour of the colonial history of the city is showcased in style fitting the international fame of this 5 star hotel Singapore is truly captured in its elegant rooms and luxurious suites.