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Dubai Summer Surprises also known as DSS was commenced in 1998, in order to promote Dubai as a summer attraction for tourists from world over. Over the years it has gained much in popularity and today, it is one of the biggest highlights in the summer calendar in Dubai. Since it is an annual fest, not only foreigners but also locals eagerly look forward to this occasion and wait to get great bargains at more than 6,000 shops and other establishments during this time.
For the last fourteen years it has become well known around the world as a boundless shopping festival that attracts many shopaholics and families for a superb break during summer. It is regarded to be the biggest fiesta that is held in this part of the globe and it is said that more than 2.2 million people have attended this occasion. If you are wondering where it takes place, there is no better way to explain it rather than say that the festival takes place in the whole of Dubai.
It is not only an event for the shopaholic to look forward to strike great bargains; there is much to look forward to for children and families as well. The occasion has a children’s area called Modesh World and also a mascot by the name Modhesh and there are many events geared for kids to have a fun filed time during this period. There are separate areas for toddlers, young children and older kids and these diverse play areas offer numerous play activities and even a cinema for children. For a family with young ones this is sure to be a fun filled and an amazing holiday.
In addition to the Modesh World for kids, there are a number of other attractions for the grown-ups ranging from entertainment shows, concerts, countless shopping promotions and even the chance to win many prizes and surprises when one shops at various establishments.
The UAE hotels and the Middle East hotels, such as Millennium & Copthorne Hotels Middle East are usually bustling with guests during this season and it is advisable to book your accommodation early if you plan to attend this festival.
Umanga Kahandawaarachchi is a passionate travel writer who writes under the pen name, Maggie Tulliver. Her field of writing covers a wide array of content and articles related to travel and hospitality industry.